Prinsha Shrestha

Professional Summary

Dynamic and results-oriented Operations and Digital Marketing professional with a proven track record of leveraging exceptional communication, interpersonal, and strategic organizational skills to drive impactful outcomes. Expert at managing end-to-end digital marketing initiatives, optimizing user journeys, and boosting brand loyalty.

A dedicated team player recognized for a strong work ethic and swift adaptability to evolving tech environments, committed to accelerating organizational growth through data-driven campaigns and collaborative innovation.

Professional Experience

Marketing and Communication Executive

Fonepoints Loyalty

July 2023 – Present

Managed end-to-end integrated digital marketing campaigns focused on customer acquisition, engagement, loyalty, and product adoption through data-driven marketing strategies.
Optimized marketing campaigns to achieve 87% of quarterly KPIs while utilizing only 17% of the allocated budget, demonstrating exceptional campaign efficiency.
Contributed to acquiring 733K+ consented users and 154K+ app users through targeted marketing and conversion campaigns.
Improved app acquisition efficiency by reducing Cost per App User by approximately 59% through continuous campaign optimization.
Designed campaign performance dashboards and executive reports to support strategic marketing decisions.
Coordinated with Product, Technology, Merchant Success, Design, and CRM teams to ensure seamless campaign execution and customer experience.
Managed merchant communication, campaign approvals, operational issue resolution, and partner engagement to improve offer redemption performance.

Operation and Communication Executive

Fonepay Nepal

May 2022 – July 2023

Conducted thorough analysis of various performance metrics including daily downloads, reward redemptions, and overall user engagement to inform high-level strategic decision-making.
Coordinated with creative agencies to develop and execute highly targeted social media creative campaigns.
Supported and optimized communication initiatives to significantly enhance user trust, overall engagement, and long-term platform usage.
Assisted in improving the user journey experience by proactively identifying drop-off points and engagement gaps.

Content Creator

Supreme Max Digital

September 2021 – February 2022

Created compelling content formats including short-form and long-form video creatives, focused dynamically on beauty tips.
Collaborated with brands to promote products and services resulting in increased brand awareness and engagement.

Clients and Customer Service Representatives

Garage Inc.

September 2019 – March 2020

Provided exceptional customer service by addressing inquiries and understanding preferences of the clients.
Exhibited excellent problem-solving ability to resolve client issues, ensuring high satisfaction of the clients.
Entered and precisely managed product prices and administrative expenses accurately and efficiently.

Education & Certifications

Bachelor's in Management (Digital Marketing)

Kings College / Westcliff University

Graduated: September 2022

+2 (High School Diploma Equivalent)

Little Angels' Secondary School, Hattiban

Accounting and Management

Graduated: November 2018

S.L.C. (School Leaving Certificate)

Sathya Sai Shiksha Sadan, Tokha

Accounting, Health, Operations Mathematics

Graduated: June 2015

Additional Certifications & Courses

Advanced MS Excel
Personal Branding Strategy
PPT Shocks (Advanced Presentation Design)

Career Objectives

Interested in roles related to Product Growth, Marketing, and User Engagement
Aim to use my experience in digital campaigns and growth strategies
Passionate about improving customer experience and increasing product adoption
Skilled in campaign execution, customer retention, and data-driven decision making

Hobbies & Interests

Committed to continuous professional learning and staying abreast of emerging marketing technologies
Passionate about adventure sports and outdoor activities
Actively involved in volunteer work and community engagement initiatives
Contributing to positive social impact

Professional Summary

Areas of Expertise

Marketing Strategy & Growth

Campaign Planning & Execution

Marketing Budget Management

ROI & Performance Analytics

Marketing Operations

Merchant Partner Management

Customer Experience & Loyalty

Business Process Improvement

Executive Reporting & Dashboarding

AI for Marketing & Operations

Cross-functional Collaboration

Data Analysis & Decision Support